Feedback is essential for growth and improvement, especially within community organisations. The SBI Model – Situation, Behaviour, Impact – is a powerful framework that ensures feedback is clear, specific, and constructive.
Here’s how community organisations can leverage the SBI Model to enhance communication and foster a positive environment.
What is the SBI Model?
The SBI Model is a structured feedback approach (trademarked by the Creative Center of Leadership) focusing on three key elements:
1. Situation
Describe the specific context where the behaviour occurred.
2. Behaviour
Detail the observable actions without assumptions or judgments.
3. Impact
Explain the consequences of the behaviour on individuals or the organisation.
Implementing the SBI Model
To effectively use the SBI Model in community organisations, follow these steps:
Step 1. Identify the Situation
Clearly define the context. For example, “During last week’s volunteer meeting…” or “At the community outreach event last Saturday…”
Step 2. Describe the Behaviour
State the observed actions. For instance, “You actively listened and provided valuable input…” or “You greeted every attendee warmly and answered their questions…”
Step 3. Explain the Impact
Share the effects of the behaviour. For example, “This encouraged more participants to share their ideas, enhancing collaboration” or “This made attendees feel welcome and increased their interest in our programs.”
Key Benefits
The SBI Model offers numerous advantages:
- Clarity: Ensures feedback is specific and understandable.
- Objectivity: Focuses on observable actions, reducing biases.
- Constructiveness: Highlights the impact, motivating positive change.
Extra Tips
- Provide feedback soon after the behaviour occurs.
- Use concrete examples to avoid vagueness.
- Offer both positive feedback and areas for improvement.
The SBI Model is an invaluable tool for community organisations aiming to deliver effective feedback. By focusing on the situation, behaviour, and impact, you can help team members understand the effects of their actions and encourage positive changes.


