Are you ready to take your business to the next level by driving more web traffic and generating leads? Hold on just a moment! Before diving headfirst into a marketing campaign, it’s crucial to understand where NDIS Participants go when searching for services. Sure, a well-crafted campaign can bring in new business, but at what cost? Let’s uncover the truth about where NDIS Participants are looking and how you can make the most of this information to boost your business.
Website
A flashy new website will make you feel good, but will not return customers you want in the short to medium term by itself. The term ‘build it and they will come’ definitely does not apply in this sector. You will find little to no traction online unless you spend big on advertising dollars (and the associated effort to support it).
Referrals
Let’s talk about the power of word of mouth! In our sector, it’s one of the most effective ways to attract new participants. When families and individuals are seeking services, they turn to those they trust for recommendations. That’s why it’s essential to start talking to your existing customers more. By fostering positive relationships, you can ensure that your clients are spreading the word about your outstanding service. Plus, conducting regular surveys with your participants can have a surprising side effect: it reminds them of how happy they are with your service and encourages them to share their positive experiences with others. So, let’s get chatting!
Provider Register
For registered providers, it’s crucial to keep your entries on both the NDIS and NDIS Commission provider registers up-to-date and accurate. This means ensuring that your servicing area is current, with participants searching for services based on type and location. Don’t miss out on potential clients due to outdated information—take the time to ensure your listing is up to scratch.
Support Co-ordinator
As a provider of supports, it’s essential to ensure that those organising support for participants in your area are aware of your services. While the NDIS operates as an ‘open’ market, building relationships with support coordinators can be critical to the success of your business. But where can you find these coordinators? Look no further than the NDIS Provider Register.
Being visible locally
‘I’ve never heard of you guys’ or ‘I didn’t know you serviced my area’ are quotes you don’t want to hear as it tells you that your potential customers aren’t aware of you. I’m not sure about you, but it puts a smile on my face when I see a branded vehicle of an NDIS Service Provider drive by or a uniformed support worker going about his/her work in public. What’s better than having a billboard? A moving billboard.
